Hearts of Blue
In 1998, Alberta Blue Cross organized a charitable initiative called Hearts of Blue. The plan was for a few donations to be made that year but nothing more was planned to happen after that. Instead, our employees embraced Hearts of Blue and transformed it into a long term means of getting involved in the communities in which we live. This video tells the Hearts of Blue story while also paying tribute to the hundreds of volunteers who have made our Alberta Blue Cross charity that it is today and have helped make a difference in the lives of our fellow Albertans.