Humans Hearts and Hands
Owing to the economic downturn Alberta faced in 2015/2016, there was much fear in the housing market, ultimately affecting Albertans' decision to buy. Pacesetter Homes decided to put out an awareness video that touched on two important points: that trade workers are imperative to our industry, and to humanize the home building process. This project attempts to make an emotional connection with its viewers. It highlights how many unique hands come together to build your home, and that these individuals have lives of their own throughout construction. In just under two minutes, this video tells a handful of stories of what these individuals have experienced through the time of construction, and who they are. The home itself is only the backdrop as it takes shape behind them. These are not just tradesmen and women imperative to our industry, but their cooperation and camaraderie among one another to build each home is uniquely Canadian.